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An instant "referral multiplier" discovered by accident.

The BNI Testimonial is fundamental to chapter meetings. You’d think it was a finely-honed strategy that we’ve had since day one. But its origin was more happenstance.

Here I share what makes a stand-out BNI Testimonial and how they came to be. I believe understanding our past helps us to understand why we do things the way we do.

The Breakdown of a Good Testimonial

First, let’s focus [...]


 

The importance of listening, giving, and planning.

“How can I make social media networking -- including LinkedIn and Facebook -- work for me?”

It’s a common question and one usually accompanied by the unspoken expectation that social media success comes from following certain rules. It’s an expectation bound for disappointment.

There are no hard and fast rules in social media. No steadfast ‘shoulds’ or ‘should nots’ because it’s still evolving. People are learning [...]


 

The importance of using chapter members’ services.

Dr. Misner wrote an article in 1999 explaining why members should remain loyal to chapter members by using their services.  If you expect loyalty from others, you must also provide it. This is BNI’s core value of Givers Gain.

That being said, life happens.

Sometimes personal politics compel you to use a service provider who is not in your chapter but provides the same service as one [...]


 



How can you be more productive with your daily tasks? These tasks are the “what” of what you do, and I believe the “what” always trumps the “why” and the “how.”

Is what you do efficient or in-efficient? Is “what” you [...]





Elisabeth and Ivan Misner are thrilled to announce that as of May 2010, the BNI-Misner Foundation has contributed over $1 million to charities around the world since its inception in 1998. The BNI Foundation, as it is known, focuses on [...]





When I interviewed President of the Referral Institute Mike Macedonio, my long-time mentor and friend, for this article we laughed a lot about the things he’s experienced over the years in the referral marketing industry. And we talked about how [...]



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What Makes a Good BNI Member Testimonial?

What Makes a Good BNI Member Testimonial?

What Makes a Good BNI Member Testimonial?

What Makes a Good BNI Member Testimonial?

What Makes a Good BNI Member Testimonial?










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