An instant "referral multiplier" discovered by accident.
By Dr. Ivan Misner

The BNI Testimonial is fundamental to chapter meetings. You’d think it was a finely-honed strategy that we’ve had since day one. But its origin was more happenstance.
Here I share what makes a stand-out BNI Testimonial and how they came to be. I believe understanding our past helps us to understand why we do things the way we do.
The Breakdown of a Good Testimonial
First, let’s focus [...]
The importance of listening, giving, and planning.
By Colin Kennedy and Fiona Powell, BNI New Zealand

“How can I make social media networking -- including LinkedIn and Facebook -- work for me?”
It’s a common question and one usually accompanied by the unspoken expectation that social media success comes from following certain rules. It’s an expectation bound for disappointment.
There are no hard and fast rules in social media. No steadfast ‘shoulds’ or ‘should nots’ because it’s still evolving. People are learning [...]
The importance of using chapter members’ services.
By Mark Meincke, founding member of BNI Park Power Connections

Dr. Misner wrote an article in 1999 explaining why members should remain loyal to chapter members by using their services. If you expect loyalty from others, you must also provide it. This is BNI’s core value of Givers Gain.
That being said, life happens.
Sometimes personal politics compel you to use a service provider who is not in your chapter but provides the same service as one [...]