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And how your persistence pays off.

Back in 1994 I authored the first edition of The World’s Best Known Marketing Secret.  I was out promoting the book and trying to get bookstores to carry it.  Back then, one of the ways to do that was to go to bookstores and do what I liked to call “drive-by signings” (what can I say – I’m from L.A.).

A friend of mine said there [...]


 


In an effort to jump-start small businesses – and remind them of the power of a single referral – John Jantsch (author of Duct Tape Marketing) launched Make a Referral Week in March of 2009.  The goal of the event was simple: To provide 1,000 referrals to 1,000 deserving small businesses across the country.

Referral-based business owners can either take a passive or active role in [...]


 

What happens when you consider yourself a stakeholder—not just a member.

Fortune 500 companies understand this truth: When analyzing the health and future health of an organization, it is always prudent to consider all stakeholders. This is called a stakeholder analysis.

A stakeholder is a person, group, or organization that has direct or indirect stake in an organization because it can affect or be affected by the organization's actions, objectives, and policies.

Key stakeholders include creditors, customers, directors, employees, [...]


 



In 2010, BNI conducted our first-ever video contest, open exclusively to BNI members. Not only did an impressive number of BNI members participate globally, but the quality and creativity of the video submissions were truly remarkable! (Check out the the [...]





Native Tongue: Translating your message into the language of prospects by David Goetz comes highly recommend by Dr. Ivan Misner.

“Dave Goetz doesn’t simply think like a marketer; he thinks like your next prospect.  Read this book to take your business [...]





Bnillionaires, chartered in November of 2008, got off to a roaring start. In the first two years they boasted 42 members and closed over $1.2M each year.

But according to Bill Angus, the chapter’s vice president and education coordinator, and Allan [...]





There are literally a near infinite number of ways to see a small business.  Near infinite I say, because the moment you delimit the number – which is of course what infinite does – you rise beyond any world you [...]



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Getting Referrals to Work for Your Business

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