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What Makes a Good BNI Member Testimonial?
An instant "referral multiplier" discovered by accident.
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Here I share what makes a stand-out BNI Testimonial and how they came to be. I believe understanding our past helps us to understand why we do things the way we do.
The Breakdown of a Good Testimonial
First, let’s focus on the elements you should include to make your BNI Testimonial work for your chapter members.
Focus on One. A good testimonial should be about just one other BNI member. Don’t give a laundry list of who you’ve used. Talk about one member and go into detail regarding how good they were.
Be Specific. Talking in generalities does little or no good. Talk specifically about what makes the member’s services good. What did the member do right? The more specific you are the better we’ll remember it. Specific is terrific in BNI. Use up your allotted time to share how good this person’s work is.
Give a 1st-Person Testimonial. Most importantly, tell people how good you feel about what they did right and how it helps the organization when good service supports good referrals. Whenever possible, make the testimonial a 1st-person endorsement. Tell the members what you thought of their service – even if it was communicated to you by the person you referred. First-person endorsements are stronger than third-person endorsements.
History of BNI Testimonials
When BNI was only one chapter, we followed an agenda similar to what we use today. First, we gave our 60-second commercial. Then we introduced our visitors. Next, our main speaker. After that, we passed referrals.
During this last part, if you had a referral to pass, you stood up when your turn came and said, “I have two referrals for Joe and one for Angela, and here’s what they are.” If you didn’t have any referrals, you simply said, “Pass,” and the next person would take her turn. (Yes, that’s how we used to do it! Each member passed, if they had no referral!)
We’d been meeting about two months, and at the end of one meeting the chiropractor in our group came to me and said, “Ivan, I haven’t gotten a single referral yet. Now, I know it takes time, but here’s what concerns me: Nobody has even come up to talk to me or ask a question about chiropractic care. How can they refer me?”
I said, “You’re right. You’ve got to get them to use you so they can refer you. Why don’t you offer a free initial consultation to get them to come in and see what you do and how it works? Then they’ll be able to refer you.
“Here’s what you can do. At next week’s meeting, just stand up and offer everyone a free first visit—even throw in an X-ray and do an adjustment—so they can see what chiropractic care is all about.”
Of the chapter’s couple dozen members, only one guy said he’d visit the chiropractor.
The chiropractor came up to me at the end of the meeting and said, “Brilliant idea, Ivan. They didn’t exactly flock to me.”
The Power of 1st-Hand Experience
The following week, the meeting was moving along nicely, we were passing referrals, and it came around to this guy who visited the chiropractor. He stood up, hesitated, looked at me, and said, “Ivan, I don’t have a referral today, but I don’t want to pass.”
Now, to understand why he hesitated, you need to know what kind of guy I am. I like for things to move along quickly, efficiently, on time, and on schedule. Don’t get sidetracked. Snap. Snap. Snap.
As the president of the chapter, my aim was to get us through the meeting in the most efficient way possible. I had created the agenda for efficiency.
So when this guy said, “I don’t want to pass,” I hesitated. “O-o-o-kay, then, uh . . . what do you want to do?”
He said, “Well, I’d like to say a few words.”
I said, “O-o-o-kay, well, uh, what do you want to say?”
He said, “Well, I just want to talk about Dr. Rubin. I had an X-ray done. He showed me all around his facility, explained all the things that he did, and then he did an adjustment.
“I’ve had lower back pain for about seven years,” he said. “Nothing incapacitating, just a nagging ache that bothers me when I stand too long.
“For the first time in seven years, my back doesn’t hurt! You all are crazy if you don’t take him up on this offer!
“I just wanted to say that,” he said, and sat down.
I looked around the room and saw people picking up pens and filling out referral slips for the chiropractor. I thought, Wow! My agenda doesn’t work! You can’t just tell people to pass; you have to give them a chance to talk about the business they’ve done with other people! It’s critical!
That’s when we started the BNI Testimonial. It was the first thing that we changed in the agenda. From that point on, if you didn’t have a referral to give, you didn’t just pass. Instead, you gave a brief testimonial about the business you had done with another member of the group. That way, your experiences would become my experiences, and I could refer the member to somebody else.
It was an instant referral multiplier—and we discovered it by accident. This was the first of many BFOs we’ve had in BNI. (That’s “blinding flash of the obvious,” in case you were wondering.)
When I designed the original agenda, I set up a process that was efficient, but not necessarily effective. The most efficient thing to do, if you didn’t have a referral, was to pass.
But I learned that it was more important to be effective than to be efficient. Without testimonials, we had been missing a great opportunity to generate referrals.
Follow the suggestions in the beginning of this article and remember, specific is terrific in BNI.
I’d love to hear what you think about testimonials. How can they be done right? What would you add to my list? Give an example of a great testimonial you gave or received and how it helped you. Leave your comment below.
Called the father of modern networking by CNN, Dr. Ivan Misner is a New York Times bestselling author. He is the founder and chairman of BNI, the world's largest business networking organization. His latest book, Networking Like a Pro can be viewed at www.IvanMisner.com. Dr. Misner is also the Sr. Partner for the Referral Institute, an international referral training company. You may read more of his material on his blog at www.NetworkingNowBlog.com.
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54 Responses to “What Makes a Good BNI Member Testimonial?”
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September 1st, 2010 at 9:50 am
Excellent article. I agree completely. Good testimonies are what has built my business and made my experience with BNI so successful.
Thank you.
September 1st, 2010 at 9:53 am
Hi Ivan, I was really pleased with the way I got a testimonial from Sandy Miller in our Paramount group in Dublin.
He’d ordered 4 of our luxury gift boxes that his company wanted to sponsor a golf prize with. They needed to be ready the following week.
Then, he contacted me in a panic to say he’d got the date wrong, and he needed them within the next hour as he had to deliver them for that day! We rose to the challenge and all was sorted out.
The reason the testimonial was so good was because he got everyone’s attention because he’d got the date wrong, and was suddenly under pressure – which we all sympathise with. He then perfectly illustrated how our service goes out of its way to solve people’s gift quests – my saying that every week just couldn’t match a real example!
September 1st, 2010 at 9:53 am
I agree they are good, but how about the members that go on and on, make your point and move on to the next person…… Maybe we should we use the timer for the 60 seconds at the testominal part also, we have some members that seem to get a bit long winded…….. I get the 90 minute meetings, however when it is longer, I think the interest level may drop? KJ
September 1st, 2010 at 10:37 am
Also our chapter writes testimonial letters that are handed out during the testimonial time. So you either have a referral, or written testimonial.
This helps in a lot of ways. The business now has a letter they can hang, members learn more about their business, and it helps you as well if the testimony was done on your corporate letterhead.
September 1st, 2010 at 11:01 am
Ted, thank you for sharing that chapter option about having testimonials written. Hey, my Sunset West Connections chapter, what say our chapter adopt that, too?
September 1st, 2010 at 11:19 am
You are correct, we need testimonals. I also did not get any referrals as a new member until someone in my group stood up and gave me a personal testominal, now I have other members coming in to my store and they are comfortable sending in their friends, family members etc. I have also been included in the leadership commitee fully intergrated into the group as a result of people trusting me. Thanks to Jay Richards for being the first to step up and make a purchase, then speak about his experience. I also like Ted Jordan’s comment about written testimonials. That brings the group up another notch. I will be bringing this to the attention of my group. Thanks.
September 1st, 2010 at 11:21 am
Thanks for those suggestions especially the writing of testimonial letters maybe the Network of Champions will adopt this idea
September 1st, 2010 at 11:41 am
In my own chapter, we had a plumber. He was typically quiet, never had a prepared sales manager minute, and gave out referrals sparingly. I had a bad impression of the guy and decided I would never refer him. The day he did his 10-minute presentation, I saw an experienced, knowledgeable plumber. Still, I was on the fence about him. Then, the testimonials came. He received four testimonials that day, all extremely complimentary, and my attitude did a 180. I ended up hiring him for a job at my home and was extremely satisfied. That job, and the several I referred to him in the months to come, only happened because of good testimonials.
September 1st, 2010 at 12:00 pm
In Holland we give the testimonials in writing. I guess we don’t give them as often as you do in America because here modesty is seen as a good thing, however, not good for business
. If we give a testimonial in our chapter we also put if on the LinkedInprofile so potential clients, employees, employers etc. can see it as well.
September 1st, 2010 at 1:16 pm
Hi all, in Portugal, in our Region, we do the testemonies in writing also because everybody like to post them on the companies website or even framed in the office!! It’s perhaps one of the best ways to get a good recognition for our companies and hard work for our fellow members!!! Givers really Gain!!!
regards, Nuno
September 1st, 2010 at 1:33 pm
Excellent article explaining the birth of BNI’s testimonials and importance of being specific! Thanks, Dr Ivan. Also, great suggestion about the written testimonials as well, as I could sure use a few for my website!
September 1st, 2010 at 1:37 pm
I think the written testimonial given as a handout is brilliant. What a powerful tool to show a client, or to have hanging on your office wall. I will defintely suggest this idea to my INC group in San Diego.
September 1st, 2010 at 2:26 pm
Kent, the main reason we’ve found that make people long-winded is when the President is not SPECIFIC about the instructions for the Referrals and Testimonials portion of the meeting week in and week out. It may seem like a trivial part of the agenda but it really helps keep us all on track!
The idea of a WRITTEN testimonial being passed is really great, I’m going to see what we can do to make it happen in our Chapter!
September 1st, 2010 at 2:39 pm
Testimonials are so important. In my industry if I am not preparing your tax returns because you are satisfied with your current accountant, how will you ever be comfortable referring me to your biggest client? You can’t be unless you hear great testimonials about my service. So, even though you may never use my service, you can be comfortable referring me out because of the trust that you have in the quality testimonials that you have heard. Testimonials really helped grow my referral base within BNI during the past seven years – especially tier 2 referrals.
September 1st, 2010 at 2:45 pm
As others have said, putting testimonials in writing has many advantages. Still, not all testimonials are equal. So, as Educational Coordinator I did a presentation on what makes a good testimonial. I created a form for members to use which helps keep them short and too the point.
September 1st, 2010 at 2:49 pm
Our wonderful [40ft Chapter - Dublin, Ireland] Plumber was once so pleased with a testimonial letter he received that, having read it in the van he put in on the dashboard, in the plastic sleeve it came in.
He started getting work from passers-by who read it from the pavement!
We give two top copies of all referrals, one for the recipient and one for the recipient, and recommend they leave it on the dashboard when they’re parked!!
September 1st, 2010 at 2:54 pm
When I first joined in February this year, it was quite a challenge to get a visit and referral to my packing and shipping store. As soon as a chapter member made a testimonial about his one-to-one visit to my store and spoke about how beautiful it was and all the various other services I have in the facility, I got almost everyone set up a one-to-one with me which subsequently brought several referrals. It’s a heart warming feeling to get that first person testimonial which continued to come my way and it helped not only get referrals but in return I learned to be aware of what stands out in the business of other members and express the same appreciation for the chapter to hear.
September 1st, 2010 at 3:01 pm
Our chapter stresses the concept that a testimonial be something that tells an “above and beyond” story about a member’s services. We expect everyone in our chapter to be competent at what they do, but when a member goes above and beyond that’s worth of special recognition.
September 1st, 2010 at 3:33 pm
dont forget the power of a ‘good’ Chapter Testimonials Folder, when your Visitors see it – give 2 copies, one for the receiver, one for the Chapter Folder. If they see the room is full of good professional people, they will more likely want to be part of it… Also start your testimonial with ‘you’, it can get you more referrals as well! For example, ‘as the best caterer in iverpool, it is important to me the I have the cleanest kitchen etc’ as a testimonial to your Chapter cleaner. The cleaners customers will see this, if they need a caterer they will enquire about you – and the cleaner will surely recommend you, big time – he owes you! Hope this is helpful…
September 1st, 2010 at 3:52 pm
After 2 chapters and 4 years in BNI, I had my first referral that was not a member to member and very successful.
I gave a testimonial to the referer and specifically told how he had mentored me in addition to telling me what to expect from the people involved.
September 1st, 2010 at 4:12 pm
The most important thing to remember about testimonials is to do them!
September 1st, 2010 at 4:22 pm
I joined BNI last year and passing of testimonials was covered really well at our induction training. We always type our letters onto headed paper (where appropriate) give one to the person who’s business we are “testifying” about, and one stays in the BNI folder so that all the visitors can see the testimonials our group members have been given, that way it raises credibility of the entire group as well as the individual companies.
With regards to keeping it short – we are always told to read the salient points from the letter, rather than the whole thing. And we are also told to stand behind the person who we are giving the testimonial letter to – that way the visitors can easily work out who the testimonial is about.
September 1st, 2010 at 5:06 pm
Thanks for all the dialog on this article everyone. This is very valuable.
I wanted you to know that I just received the email below from a BNI member who just read this article:
Ivan, Hope you are well…
I have a question re your testimonial article. Please read it along with my response…
——————————————-
I understand that u are referring to verbal testimonials and if so UK members can’t give verbal testimonials when they don’t have contribution. In fact, lots say “pass” when they don’t have one of 3 positive contributions.
I just assumed that BNI was the same worldwide and I thought verbal testimonials were banned!
Confused!
[Member in the UK]
——————————————
I want to thank the member for this email. Written testimonials are a GREAT idea. However, they are absolutely, positively NOT required during a BNI meeting. The last thing we want is for anyone to PASS. Written testimonials are great but NOT required. Anyone who says they are – well, ask them to show you where it states that in our manual and then refer them to this article. They are mistaken.
THANKS!
Ivan
September 1st, 2010 at 5:08 pm
Thanks for all the dialog on this article everyone. This is very valuable.
I wanted you to know that I just received the email below from a BNI member who just read this article. Please read it along with my response at the end…
————————————–
Ivan, Hope you are well…
I have a question re your testimonial article.
I understand that u are referring to verbal testimonials and if so UK members can’t give verbal testimonials when they don’t have contribution. In fact, lots say “pass” when they don’t have one of 3 positive contributions.
I just assumed that BNI was the same worldwide and I thought verbal testimonials were banned!
Confused!
[Member in the UK]
———————————————
I want to thank the member for this email. Written testimonials are a GREAT idea. However, they are absolutely, positively NOT required during a BNI meeting. The last thing we want is for anyone to PASS. Written testimonials are great but NOT required. Anyone who says they are – well, ask them to show you where it states that in our manual and then refer them to this article. They are mistaken.
THANKS!
Ivan
September 1st, 2010 at 5:50 pm
The perfect example of a well done, concise testimonial is reviewed in MSP 2.0! Here it is:
“I have a testimonial today for Carla, our CPA. I put Carla in touch with my brother’s print shop. Their accountant was having some problems, so Carla went over and met with them. He was very, very pleased with the level of service that they’re going to be able to provide. They’ve already tightened up some loopholes and over dinner last weekend, the only person that my brother could talk about was Carla. Carla, thanks for helping my brother, and also thanks for making me look good. I appreciate it!”
This testimonial is powerful and takes only 20 seconds to say. All BNIers need to be educated about being prepared with their testimonial, exactly like they need to be prepared with their 60 seconds. This will eliminate the issue of members who are long-winded.
Written testimonials are highly encouraged in all chapters.
Shawn McCarthy BNI ED Ventura County, Ca.
September 1st, 2010 at 6:04 pm
Thank you to all the members who have posted comments , i to so much beleive in the POWER of a good testimonial, it certainly goes along way for new members of the chapter to find out about your services and how happy members are at refering your business, i also will take the writen referal option to my group as a powerful tool of referals
September 1st, 2010 at 6:24 pm
It is one thing to say how good you are in your marketing .. but another entirely for someone to tell people they know, how good you are.
That is the essence of a referral and your judgement and reputation is on the line. If you can go ‘out on a limb’ and speak from the heart you have the perfect testimonial and people will feel the energy.
Paul Clegg
Executive Director
BNI Somerset | Wiltshire
United Kingdom
September 1st, 2010 at 7:10 pm
Thanx for setting the record straight Mr Misner,
in our chapter (Yeats Chapter) (Sligo, Irish Republic)
we find it helpful to give a verbal testimonial whilst handing in Referrals or a written and framed testimonial
(new frames are available for use on the “Sign-in” table)
in which case they are read out by the giver and then presented to the recipient with a round of applause.
This both raises the credence of the presenter, the recipient
and the chapter,for the benefit of visitors.
September 1st, 2010 at 7:40 pm
Our chapter is good about testimonials. Most people posting are 100percent correct in saying that sometimes hearing it from someone else’s experience is much more effective than the commercial we say ourselves. Many times we will trade with one another and talk about each other as well. That is the next best thing to a testimonial. It gets peoples attention! Pleasant Hill, Ca. USA
September 1st, 2010 at 8:31 pm
I agree that testimonials are very key and important when they are sincere and heartfelt. But I have often witnessed members rambling through a testimonial without really meaning it because they didn’t have a referral and they knew they were required to give a testimonial. In this case, I think PASS should be the third alternative which members should be able to do.
September 1st, 2010 at 10:57 pm
You can’t buy the clout you get with a testimonial beit from a fellow BNI’r or a client. When I hear one, we video tape them and post to our YouTube channel which we then distribute via our blog, facebook & Twitter. If I don’t hear testimonials, I ask for them. It’s the only way to know if you are doing a good job.
Like I said, you just can’t buy a good testimonial so treat them like gold when you get one. You won’t believe the buzz you’ll get when you market them properly.
September 1st, 2010 at 11:11 pm
[...] Read the full article at SuccessNet. Tags: ivan misner, testimonials [...]
September 1st, 2010 at 11:38 pm
I loved hearing about the Chiropractor, because as an Acupuncturist, I can relate. People that use and benefit from our services are able to refer more easily, and testimonials are key to our success as health professionals.
The best testimonial I can remember was in a new chapter I joined. I helped a man that I knew previously overcome a strong craving for chocolate with Acupressure. Not only did he stand up and admit he had a chocolate craving (not easy for a health conscious man) but he said something like, ‘I really didn’t think it would work, but it did, go see Kara if you have food cravings!’
That testimonial resulted in so many referrals within the chapter that I was the most referred member in my first quarter, which is unusual, yes? It helped me hit the ground running, and I’m still grateful to him.
When giving testimonials, I try to be brief, speak about specifics, all with enthusiasm.
September 2nd, 2010 at 12:44 am
Lester – we do have a third option… a testimonial for your BNI Chapter. Take a look at your Leadership Team’s manual. All the choices are outlined there. When the system is implemented and trained properly… it really works.
Thanks to everyone for this dialog.
Ivan
September 2nd, 2010 at 1:05 am
Let me add another twist to the chapter testimonial and that is to post the testimonials to the person’s LinkedIn account. This way the testimonial will have a much longer shelf life. Recommendations on LinkedIn are incredibly valuable to earn Credibility with potential customers. With a little bit extra work, you will be multiplying the effect of the original testimonial.
September 2nd, 2010 at 3:52 am
I am surprised that giving testimonials was not part of the original agenda until reading this article.
I am so glad that it is after the BFO.
Nothing is more effective than someone’s selling you.
@angahsin
BNI Raffles
Far East Region, BNI Singapore
September 2nd, 2010 at 7:42 am
Excellent article and it will help me a lot in making testimonials in much better way.
September 2nd, 2010 at 9:46 am
True! Very True observation but I have also noticed when you give a good testimonial people will and do reciprocate giving you a great testimonial. Bringing in even more referrals. Givers Gain works in all things it just keeps going and going.
September 2nd, 2010 at 10:36 am
I believe the testimonial is one of the most powerful parts of the BNI meeting process. It makes a huge difference if you are being promoted by others. The will certianly increase member rererrals.
September 2nd, 2010 at 11:01 am
I love the different ideas on ways to give testimonials, especially giving them out as written sheets and then putting them on LinkedIn profile… Very good ways to make excellent use of feedback from fellow members!
September 3rd, 2010 at 12:00 am
Sometimes in our chapter a member will give a testimonial about someone who’s absent. Is it just me, or does this seem off? Sure the main purpose of giving a testimonial is to encourage the recipient in the first place – but I think it falls flat (as far as encouraging the recipient) if they’re not present. I’ve been told, “You really got a glowing testimonial last week! Too bad you weren’t there to hear it!” I felt like I really missed out. Any thoughts? Thanks. g
September 3rd, 2010 at 5:13 am
Ivan
The article and subsequent comments from members around the world is very useful. I was part way through writing a testimonial for our groups furniture maker when success net arrived. The positive comments and clarrification on verbal testimonials is most welcome. It is also great to know that BNI like any other organisation can be refined in the light of practical experience.
Best Wishes from Yorkshire.
Stephen
September 3rd, 2010 at 1:29 pm
I have been in BNI for less than 2 years but have really enjoyed being part of the local chapter here in Bridgwater, England.
I am a retired Accountant aged 70 and am now involved with network marketing and in particular Telecom Plus. I am thrilled to bits with this great opportunity and although I have been rather slow in my achieving, I wont quit and will be successful.
Now to my point – what is the right thing to do after giving work to a member when the work completed was not really up to standard? The member has also not given me any business but at this point I am more concerned about how I feel about his sloppy workmanship. I don’t enjoy hurting people so I am in a bit of a quandary.
September 4th, 2010 at 12:10 am
David, thanks for the comments and the question.
In answer to your question – first, talk to the member about the problem. If that doesn’t solve it in a timely manner, talk to your Membership Committee AND your local BNI Director. Problems don’t go away. It is important that you address it. If you need further help, feel free to contact BNI HQ and ask for Support Services.
Thanks.
Dr. Misner
September 4th, 2010 at 1:03 pm
I have been a BNI member for about a year and a half. During this time fortunately I have been on the receiving end of several testimonials. I must say that in my case nothing can be better than when you get a supportive statement from a satisfied patient or friend of a patient referred. It lends great credibility to your practice even with guests. One of the ways that I have found to help generate these positive comments is to do the same for others. Act as their sales force. Put yourself in their business and promote them just as if it was for your own business. Givers gain is certainly true in my case.
September 5th, 2010 at 10:58 pm
Jerry,
In these times I understand that there is a need to “give onto others, as they would do to you” but promote their business as if it yours, act as their sales force…..? I hear what ur saying, how the time spent for your prospects….your customers?
September 6th, 2010 at 9:39 am
Hi Ivan,
We certainly am happy that you came up with the testimonial idea. We provide laser engraved images on slate and Kilkenny marble that are new to the market. Conventionally to promote new products with which customers are not familiar, would require an extremely large marketing budget. Fortunately for us the Testimonials we received from satisfied customers in my chapter have consistently led to further business. So thanks again for a brilliant system.
Stephen Kane
KANELASER
BNI Armada
Spanish Point
Miltown Malbal
Co. Clare
Ireland
September 7th, 2010 at 11:40 am
TEAM BNI, here in Slidell, La. is the newest and largest group, and Testimonials are a vital part of our meeting, in fact that is the part most of us look most forward to, along with the giving and receiving referrals. Our group is fun, but professional. We have an awesome team of a mortgage broker, title company and insurance agent, among others, and are thrilled when we can all join together in getting a home buyer into their home and insured in one motion! KUDOS to BNI, Miltenberger Ins is happy we joined! Our business has increase quite alot!
September 7th, 2010 at 12:41 pm
New members sometimes are puzzled on what to do here. When they ask me I just say “say something nice about another member” Wow the testimonials we get when this happens! They fully focus on another member & so does everyone else.
September 7th, 2010 at 4:59 pm
Testimonials are so powerful in that … you can tell people how good you are but having someone tell people they know inc. the chapter, how good you are … carries so much more weight.
Most people don’t know what to do with written testimonials and sadly, rarely use them.
This is one I value very much. Testimonials mean so much … we all need to make more of them.
“Smart, aware, generous, thoughtful, progressive. A powerful listener. Articulate and careful. Highly recommended on first impression.” says Thomas Power (Founder of Ecademy)
September 8th, 2010 at 11:06 pm
Hi Ivan,
Another great article, thank you. I presented my 10 minutes to my chapter yesterday and I concluded with a video testimonial, one you very kindly gave me in June at the Irish conference.
Written testimonials are great to have and very much appreciated but the power of someones voice can change the dynamic. The actual emotion about the product or service comes across, you are genuinely telling the audience your true beliefs about that persons business. The testimonials in the room are no doubt extremely beneficial to a business but imagine being able to literally broadcast that positivity about your business across numerous platforms, to your niche market?
I saw a dramatic increase in visits to my website and social media pages when I started using your video testimonial and I now record a short testimonial about the product or service I’ve used in my chapter and send it to the member so they can use it with their own online marketing. I don’t just want the members in the room to hear my testimonial about another member, I want as many people as possible to. We google people to find out about them before we even visit their websites and YouTube gets twice as many searches as google daily. If a picture can say a thousand words, imagine the benefit of a ‘moving picture with positive words’, I believe it has a huge impact on increasing a members visibility and credibility.
Ivan, thank you again for both a wonderful and truly appreciated testimonial and another great article. You have just given me my next education slot!
Thanks,
Ciara
September 10th, 2010 at 6:41 am
I used this article to structure my last Educational Moment. It sent a very specific message to the entire group, and the article was very well received. I think what we have to remember is that testimonials are earned as a result of our caring about the other members in our group.
Repeatedly, I have seen testimonials given that resulted in a huge increase in attention to a specific member. As long as we continually give 110% to our members and their referrals, we will continue to succeed and prosper. BNI Waterside of SW Florida has been a great motivator for me both professionally and personally.
Carmen Santora
BNI Waterside FT Myers, Florida
(Currently Number One Chapter in SW Florida)
AccuFind Internet Services, Inc.
September 21st, 2010 at 12:29 pm
Excellent article. Will use it for my educational moment tomorrow.
August 26th, 2011 at 5:08 pm
If you have a testimonial for a fellow BNI member and they have a facebook business page, leave a comment on their page about their great work! It will reach so many people and be such a rewarding way of letting others know how they’ve helped.