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‘To the Next Level’ Articles
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To the Next Level
An activity to get a clear look at what your chapter offers.

Through my visits to chapters around the world, I have noticed an interesting phenomenon: More often than not, members do not appreciate the real value and size of businesses represented in their chapters.

As business people we tend to see people as being like us.  Members who do business in the hundreds tend to think the rest of the world is like them—doing business in the [...]

 

To the Next Level
And that’s what it takes to succeed in the New Year!

Sometimes it takes an offhanded remark by someone to make us realize what we actually have in our hands.

In a recent 1-to-1, a former BNI member asked if the business I am helping my son to expand has any real potential for profitability. Surprised by the question, my first thought was that I would not be devoting so much of my time and effort to [...]

 

To the Next Level
Why being the jack-of-all-trades leads to being the master of none.

A business college professor drilled into us that we should always “narrow our focus and stick to it”.

It made sense at the time, like so many other guidelines I was taught in business school. But recently this remark resonated in a fresh way. Talking with my business colleagues, from a variety of careers in health insurance, financial planning, mortgage lending, business consulting, I realized that [...]

 

To the Next Level
The importance of remembering relationships.

You’re sitting in your weekly BNI chapter meeting and you arrive at the most important part of the meeting—passing referrals. A member walks over and hands you a little white sheet of paper with contact info written on it along with a note. As you do with all of your referrals, you follow up immediately. The referral opens the door to a customer you had [...]

 

To the Next Level
It’s about getting in front of and staying in front of your customer.

Many business owners are wondering if they’ll survive another 12 months.

Your chances of survival are much higher if you’re in BNI. But aside from BNI, your focus should be on these three key areas: Lead Generation, Lead Conversion, and Customer Retention.

Where in your business can you improve?

Lead Generation – This is what you do to bring prospects (leads) into your business and onto your website. [...]

 

To the Next Level
5 traits of positive and supportive BNI members.

We took the BNI membership pledge to be “positive and supportive.” Yet, each chapter has at least one negative person: an “Eeyore Vampire.”

Pooh, Piglet, and Tigger would plan a wonderful play day for Christopher Robin, but upon hearing their idea, Eeyore invariably would complain, “Oh Pooh…It’ll never work.”

Got a member like that?

But he’s more than an Eeyore. When you leave the meeting, you think more [...]

 

To the Next Level
How to find and pass the referrals in hiding.

Have you ever noticed in your BNI chapter that you make some referrals more easily than others?

For instance, the realtor refers a couple who wants to buy a new home to a mortgage broker for preapproval and financing. She refers the couple to an attorney who handles their closing.  He refers them to an insurance agent in the group for their homeowners policy. And they [...]

 

To the Next Level
5 tips for using this social media tool.

Heather Townsend is the author of the newly published The Financial Times Guide To Business Networking. In this short article, Heather shares her tips on how to use Twitter to generate more referrals for your BNI chapter.

In my research for The Financial Times Guide to Business Networking, I found that many networkers discount Twitter as a serious networking tool. Actually, if my own experience is [...]

 

To the Next Level
It’s about having a plan and giving it your best.

As a human resource consultant, I often work with business owners who grapple with the demands of employees, business challenges, and life events—all of which can derail a business. When asked for suggestions to get their business back on track, I turn to these five steps:

1. Have clearly defined and realistic goals. This means more than announcing “Increase sales” at your weekly sales meeting. Every [...]

 

To the Next Level
Keeping a bit of nostalgia in networking.

I miss Mayberry.

Filmed in black and white, the TV classic The Andy Griffith Show featured an ensemble cast– Andy, Opey, Aunt Bea, Barney, and Gomer—and the day-to-day happenings of a sleepy town, Mayberry. What I remember most is the sense of community—the people caring for each other in genuine, albeit comical—ways. I miss it.

While technology has enhanced our lives in many ways, it has pushed [...]

 

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