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‘From the Founder’ Articles
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From the Founder
The tools you need to turn referrals into business.
What can a business networking campaign do for your business?
People rely on recommendations from trusted sources much more than they do from mere advertisements. The best thing is that the costs associated with running a successful business networking campaign are usually a fraction of a traditional advertising campaign.
However, as the saying goes, “There is no free lunch.”
What you save in dollars spent, you must replace [...]
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From the Founder
Get outside the cave, and into a network.
Social capital works for everybody, not just people who purposely set out to become networkers.
A colleague of mine works in a profession—writing and editing—which entails minimal day-to-day interaction with others. He handles a limited number of projects, usually no more than two or three books at a time, and works long hours and days in isolation; he occasionally surfaces to communicate with an author or [...]
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From the Founder
Three essential questions to ask.
As a time-strapped businessperson, how do you figure out which networking events to attend and which you should let go by the wayside?
A networking strategy can help you decide which events to attend. Here are three easy—and definitely essential—questions you need to answer in order to create a plan that will work for you.
Question #1: Who are my best prospects?
You’d be surprised at the number [...]
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From the Founder
To be an effective networker, you should always be working on strengthening your relationships with your referral sources. So, what’s the best way to do this?
The answer is not so simple. It really depends on the referral source and what he or she responds to.
But there are a number of actions you can take to build good will and credibility in your relationships, and the list [...]
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From the Founder
An open door to discuss your business.
A BNI member recently asked me to define a legitimate referral. It’s been a long time since I wrote about this, so I thought I’d share it with everyone in this month’s column.
What is a referral? It’s not as simple as it’s sometimes made out to be. We leave college and go into business knowing little about referrals, because referral marketing is rarely part of [...]
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From the Founder
Why networking events are not about closing deals.
The first Monday in February is the start of International Networking Week. The program is the brainchild of BNI. We sponsor literally hundreds of large events, and thousands of chapters around the world recognize this week with special activities. For this year’s video about International Networking week, go to this YouTube link. Feel free to share it with others.
One of the topics of this year’s [...]
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From the Founder
There are three trends in business networking that I foresee over the next several years. They relate to:
1. Integration
2. Education
3. Association
Integration
Many business people have said to me: “I have thousands of connections on LinkedIn, Facebook, Twitter, and other social media sites… now what?”
“Now what?” seems to be the big question. How do people turn these connections into business? There are many social media experts out [...]
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From the Founder
Where we started; where we’re headed.
This year, BNI has celebrated 25 years as an organization. I thought I would conclude this year by getting a little nostalgic and share with you the BNI story.
At the end, I would love for you to share with me one thing that BNI has done to help you in business during your tenure in the organization.
BNI didn’t start as an organization. [...]
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From the Founder
Should these topics be taboo in BNI?
Yes, I believe everyone in BNI should talk about politics and religion; if they’d like their chapter to go up in flames, that is.
Okay, I admit that I chose this title to get your attention. Talking politics and religion in BNI is not a good idea. This topic is brought to me occasionally, and it’s time I write something about it.
Before I did my graduate [...]
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From the Founder
Why you should consider booking a speaking gig.
Face it: Some businesses are more difficult to refer than others.
Often times, those same businesses struggle to get clients through traditional mediums of advertising. Word-of-mouth is the best way for almost all types of businesses to grow, and in some cases it’s the only way to grow.
Before I started BNI, I was a management consultant. Those days--in the early 1980’s--I learned these lessons the hard [...]
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