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‘From the Founder’ Articles
From the Founder
Tips from the newly released book for networking with the opposite sex.
There have been a lot of books written about business networking and referral marketing. I’ve written quite a few of them myself. There have also been a lot of books written about the difference between men and women. However, it dawned on me that no one had ever made the effort to combine the two subjects. With that realization, a new book project was born. Over a [...]
From the Founder
Track your referrals for your best year ever in BNI.
The New Year is a great time to envision what you want your networking efforts to yield over the next 12 months. This generally begins with setting some goals or objectives. However, you can’t really gauge your success at something unless you measure your progress. Hence, you achieve what you measure. I have collected hard data on this topic that I would like to share with [...]
From the Founder
10 questions to help you become the best “bragging buddy.”
Some business people seem to have all the luck. At just the right time, the right people seem to appear in the path of these lucky people, ready to introduce them to people who will give them all the business they could ever desire. Do you know any people like this? Then you should also know that it’s likely more than just luck that brings a deluge [...]
From the Founder
Become a great networker by learning from others’ successes.
There are tried-and–true networking techniques that are so simple they seem like they would be ineffective. Many times, we try to re-evaluate, improve upon, and complicate them. An experience I had once while on vacation reminds me of how we try to make some things harder than they really are—and miss success in the process. I was in Hawaii enjoying the surf when, unbeknownst to me, [...]
From the Founder
“Each 1 Give 1 to Teach 1”
The BNI Foundation was built in 1998 because we believe that BNI, as a corporation, has an obligation to give back to the communities which support our business. Consequently, we created the BNI Foundation with the guidance of our Executive Board of Advisors (comprised of BNI members). The Board selected children and education as the focus for our charitable work. Since its inception in 1998, the [...]
From the Founder
What I’ve learned from years of using this social media platform.
If you had any lingering thoughts that social media was just a "fad," you may want to let those go, particularly in light of LinkedIn’s recent IPO -- with a valuation of $4.3 billion. I’ve been following the development of online business networking for several years, particularly the inception of sites like Ecademy.com, Ryze.com, and of course LinkedIn. While there are many competitors to LinkedIn, for [...]
From the Founder
It’s about farming—not hunting.
A version of this article was recently published in Networking Times Magazine – a journal for MLM businesses. For decades, many people in multi-level marketing (MLM) businesses have been using BNI to help grow their business. Below, Jordan Adler, a successful SendOutCards® representative, talks about his experience using the BNI program: A large percentage of my business income comes from my involvement with BNI. For 14 years, [...]
From the Founder
The tools you need to turn referrals into business.
What can a business networking campaign do for your business? People rely on recommendations from trusted sources much more than they do from mere advertisements. The best thing is that the costs associated with running a successful business networking campaign are usually a fraction of a traditional advertising campaign. However, as the saying goes, “There is no free lunch.” What you save in dollars spent, you must replace [...]
From the Founder
Get outside the cave, and into a network.
Social capital works for everybody, not just people who purposely set out to become networkers. A colleague of mine works in a profession—writing and editing—which entails minimal day-to-day interaction with others. He handles a limited number of projects, usually no more than two or three books at a time, and works long hours and days in isolation; he occasionally surfaces to communicate with an author or [...]
From the Founder
Three essential questions to ask.
As a time-strapped businessperson, how do you figure out which networking events to attend and which you should let go by the wayside? A networking strategy can help you decide which events to attend. Here are three easy—and definitely essential—questions you need to answer in order to create a plan that will work for you. Question #1: Who are my best prospects? You’d be surprised at the number [...]
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© 2012 BNI® Published by CZ Marketing
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