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‘Art of Networking’ Articles
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Art of Networking
The importance of 1-to-1s.

As a BNI Ambassador I noticed that 1-to-1s are the lifeblood of the most successful chapters.

While weekly meetings hold their own value, it is through 1-to1s that chapter members truly get to know one another and build the trust needed to encourage consistent referrals.

However, even the most seasoned BNI members can struggle with how to turn a 1-to1 into time well spent.  Here are a [...]

 

Art of Networking
It takes commitment to developing relationships all year long.

Most often in business we are acquainted with associates, co-workers, and customers on a purely professional level. We know their views about the job and product, their approach to problem-solving, their temperaments, and a bit about their personalities.

This is all good. But think a moment: With whom do we do business? With people we know, like, and trust. The way to develop trust is through [...]

 

Art of Networking
Making your centers of influence, contact spheres, and hubs work for you.

One of the myths of business by referral is that you have to know a lot of people, and they all must refer business to you.

However, it’s not how many people you know – it’s who you know and how well you know them. Successful referral generation is based on quality—not quantity! Those people who generate quality referrals are tied to the same target market [...]

 

Art of Networking
It only takes one hour a week to become relationally fit!

There are people who want your services or products as badly as you want to sell them.  However, generating business in today’s economic climate requires learning to systematically apply new networking skills.

Years ago, running a successful business was limited to serving a community of people you knew--your friends or maybe even your friends’ friends. Today, consumer choices extend beyond their immediate communities.  Therefore, your network [...]

 

Art of Networking
Best practices for mentoring new members.

Have you ever wondered if Visitors Days really produce quality members?

Four years ago, our chapter laid out this question after a disastrous experience with new members who joined after a Visitors Day. While we gained nine new members, their attendance was so low that several had to be removed from the chapter within a few months.

This led our chapter to reevaluate our approach with new [...]

 

Art of Networking
Ditching your old comfort zone for a new one.

Ivan Misner, in a January 2011 blog post, referred to a section of my book, Manifesting for Non-Gurus, in which I teach about comfort zones.  A comfort zone occurs when our “I am” beliefs match the results we are currently getting.  The premise of Ivan’s post was that if a person sees himself as a good networker, if he is comfortable at networking, he is [...]

 

Art of Networking
How to keep them friendly but professional.

On the eve of Dr. Ivan Misner’s new book, “Business Networking and Sex,” (scheduled for release in 2012), networking and gender is a hot topic among networking groups.

The core of networking—and really the heart of referral marketing—is the 1-to-1 personal meetings, which BNI defines as “dance cards.” A recent Los Angeles Times article purported that your online relationships do not establish the intimacy and credibility [...]

 

Art of Networking
Stop shaking your head; start shaking hands.

Giving your head a shake is a common reaction to some of the less-than-brilliant things we’ve all been known to think and say from time to time about business referrals and where they come from.  Yes there are myths of where the best referrals originate—and it is time to dispel them.

Delusion #1: You should always get a referral when you’re in front of the referral [...]

 

Art of Networking
Givers Gain—the mirror that never lies.

Imagine this scenario: You’ve been a member of BNI for a few months, maybe even a few years, but the number of referrals you’re currently generating falls short of your expectations. What’s the secret to greater success?

Perhaps it’s time for a reality check. And a good look in the mirror is a great place to start.

Let me explain with the help of an old Japanese [...]

 

Art of Networking
Recognizing what a 1-to-1 is—and is not.

We all know how important it is to build your visibility and credibility with your BNI referral partners. One effective way to do that is with 1-to-1 meetings.

But just what is a 1-to-1 meeting?

Is it a High-5 at the grocery store? Is it a game of “Tag, you are it!”?  Or could it be the one activity that could generate more for our businesses in [...]

 

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