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The Pendulum Swings Your Way

We live in an age when cooperation is key. This is why networking is so important to business. It’s also why networking will continue to be a compelling tool not only in relationship-building but in expanding your own business.

I explain the importance of relationships in reaching success in my book Pendulum: How Past Generations Shape Our Present and Predict Our Future, which I wrote with Roy H. Williams. It explores social shifts over the last three millennia and demonstrates that society moves back and forth in cycles every 40 years or so, from what I call a "Me" cycle to a "We" cycle. North America has recently entered "We," where cooperation, working together and transparency are key social values.

Why does this matter to you as a member of BNI?

Because, as I explain in Pendulum, a networking organization such as BNI is set to explode in the next 40 years. Our mantra of "Givers Gain" is now a worldwide mantra. Understanding the new social shift will give your businesses a competitive advantage and help you to better utilize BNI as a tool in building your business while helping your fellow chapter members grow.

Any BNI Members and Referral Institute Members who read and absorb the lessons in Pendulum will be able to apply its principles to grow their BNI chapters and revenues.

For example, you'll be able to:

  • Jumpstart your creative thinking

  • Find a networking partner who'll sell your ideas

  • Write miraculous ads

  •  Multiply your advertising efficiency

  • Understand the tug-of-war between intellect and emotion

  • Create new concepts from combinations of old ones

  • Avoid mistakes other marketers have made.

In fact, I'm so confident that you'll be able to profit from the profound insights that Pendulum offers, that I'm going to give you a copy of Pendulum, so you can gain from its wisdom. It's free to each subscriber of SuccessNet – and all you need do is cover shipping and handling.

Get your free hardcover copy of the new release, Pendulum: How Past Generations Shape Our Present And Predict Our Future.

And after reading Pendulum, come back and share your thoughts below. I’d love to know what you found useful and if you’re going to change your business strategy as a result!


Michael R. Drew has marketed books for his entire career and has become the world’s most successful book promoter, launching nearly 75 books onto best-seller lists, many of them number-one titles. Beyond merely helping authors’ books to sell well, Michael has benefited from these writers’ insights into social trends. He himself has observed up-close the shifting dynamics of society— as with his work on Pendulum—and has seen firsthand the rapid and long-term changes in the publishing industry and how content reaches today’s varied audiences. And as shifts in society continue, Michael has expanded his services at Promote A Book’s to include consulting and planning on everything from Internet distribution and website-building to video creation, book trailers, podcasting and more.


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2 Responses to “The Pendulum Swings Your Way”

  1. Solveig McCormick Says:

    Dear Ivan,
    This book Pendulum looks to be very interesting and so I have ordered one and look forward to receiving it.
    Thanks for the offer.

  2. Prakash Chugani Says:

    hi….I guess the link and hence the book is no longer available….

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